After we arrived in Madison, Wisconsin Kevin suddenly remembered the Trek factory is in nearby Waterloo and they give free tours. See where my bike was born? SIGN. ME. UP! We called to verify and made the drive the next morning. As expected, they don't allow photos except in a few areas out front and truthfully, there was not much I deemed photo-worthy in the back anyway.
That was all the most interesting part of our tour. The rest consisted of trips past the rooms where the designers and engineers sit. Yes, it was mostly cubicles, but the artsy types had a pretty rocking creative environment. Our guide told us that was on purpose. As a somewhat creative type myself I will agree that it's pretty hard to come up with anything good when your surroundings are dull. I also noticed that although the sales workers and management all used Dell computers, the apparel and graphic designers were all seated in front of nice iMacs. Also, some of them had action figures on their desks.